Leeson 9
- identity,
Multi-factor authentication, Two-factor authentication
Social Network Sites, User Generated Content, Trading and Marketing Sites, Play and Gaming Sites
The medium is the message
McLuhan's 4 epochs in history - Oral Culture, Transitional Scribe Phase, Modern Print Culture, Global Electronic Culture
(Source: Unsplash)
Lesson 10
The Bias of Communicati
on, Information Society - Information can be equated with power
Analogue (Cassette) & Digital (MP3)
Social Determinism
Above the Line (ATL) - TV and Radio advertising, print as well as internet -> Mass but cannot directly engage and collect target
Below the Line (BTL) - Email, handbills, stickers -> one to one, point to point direct consumer outreach & can directly engage target customer
Timeless time
Six Degrees of Separation
(Source: Unsplash)
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